Identify Cross-Selling Opportunities Using Customer Growth Model
نویسندگان
چکیده
This report presents our solution to PAKDD 2007 Data Mining Competition, which details the steps to develop the customer growth model to identify cross-selling opportunities. This model is able to score the propensity of a credit card customer to take up a home loan with the finance company. We first describe the data preparation steps in detail. Then, the home loan customer growth model is proposed, which simulates the procession that mould grows on bread. Clustering and Support Vector Machine (SVM) are used in this model to identify home loan customers, and a score is produced for each customer according to its distance departing from the expansion boundary. The effective of the model is evaluated through cross invalidation. Finally, some business cues obtained from the customer growth model are also interpreted.
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